By: Business in Seattle, WA

Seattle, Washington, known for its stunning natural landscapes and vibrant culture, is a city that truly embraces outdoor activities. With its numerous bodies of water, including Puget Sound and Lake Washington, the demand for swimwear is consistently high. Thus, starting a swimwear store business in Seattle presents an excellent opportunity for success.

Seattle’s Resident Distribution and Important Residential Areas

Seattle is home to over 750,000 residents, with a population that continues to grow steadily. The city attracts people from all walks of life, including young professionals, families, and retirees. The residential areas in Seattle are spread out across different neighborhoods, offering a diverse customer base for a swimwear store business.

Important Residential Areas and Their Characteristics:

  1. Capitol Hill: Located east of downtown, Capitol Hill is known for its bustling streets, diverse community, and vibrant nightlife. With its proximity to downtown, this area attracts young professionals and college students, making it an ideal location for a swimwear store targeting a younger demographic.
  2. Ballard: Situated in the northwestern part of Seattle, Ballard is a charming neighborhood with a strong maritime influence. It is home to families, retirees, and a thriving arts scene. Given its proximity to water and the popularity of outdoor activities in the area, a swimwear store in Ballard would cater to a diverse range of customers.
  3. Fremont: Fremont, often referred to as the Center of the Universe, is known for its bohemian vibe and quirky attractions. This neighborhood attracts a mix of artists, young professionals, and families. With its proximity to Lake Union and a multitude of recreational activities, Fremont offers a promising location for a swimwear store.

Seattle’s Commercial Districts and Ideal Locations for a Swimwear Store

Seattle’s commercial districts are renowned for their buzzing atmosphere and thriving businesses. A strategically chosen location can greatly contribute to the success of a swimwear store.

  1. Downtown Seattle: The heart of the city, downtown Seattle, is a bustling hub with a vibrant mix of businesses, attractions, and tourists. Opening a swimwear store in the downtown area would allow access to a diverse customer base, including locals, office workers, and visitors. Prime locations include Pike Place Market and the retail areas along 4th and 5th Avenues.
  2. University District: Situated near the University of Washington, the University District is a lively neighborhood with a significant student population. Opening a swimwear store in this area would cater to college students and young adults seeking trendy swimwear options.

Investment and Return Expectations

Launching a successful swimwear store in Seattle requires careful consideration of the initial investment and expected returns. While the specific figures may vary, here is a general breakdown:

  1. Initial Investment: The initial investment for a small swimwear store in Seattle ranges from $50,000 to $100,000. This includes store setup, inventory, licensing fees, marketing, and initial operating expenses.
  2. Return on Investment: With proper planning and effective marketing strategies, a swimwear store in Seattle can expect a return on investment within the first two to three years. The average profit margin for a swimwear store ranges from 25% to 40%.


Starting a swimwear store business in Seattle, Washington, presents a promising opportunity due to the city’s active outdoor culture and the demand for swimwear. By strategically choosing the right location and understanding the investment and return expectations, entrepreneurs can tap into a thriving market and contribute to Seattle’s vibrant swimwear retail scene.